Real estate agents are driven to sell homes, but to do that they need clients willing to list their properties with them. So, while an agent can be amazing at selling houses, they also need to be great at generating leads and building their client list. Without them, the home selling opportunities don’t exist.If you’re having trouble overcoming the real estate lead generation hurdle, keep reading for some tips and tricks that can help get you back on track.Prospect Every DayTake even just 30 minutes out of every day to focus to build leads and prospect for new clients. That activity may not seem like much time or effort, but making prospecting a part of your daily routine will not only force you to make it a priority, but you’ll also start to see results fast.Target Your ProspectingIf cold-calling and door-knocking is destroying your morale, it’s time to smarten up and focus on targeted client prospecting. Instead of looking for potential clients in the phone book, try giving out your business card at home shows or tuck them into related books at a local library. Rather than advertising in the local penny saver, get your ad in the Homes section of your paper. Targeted prospecting is not only more efficient, it also saves money.Stay on Top of Follow-UpsIf you need to do a follow-up with a prospective lead, be sure to pen it into your daily calendar. Make that follow-up phone call or email a scheduled, prioritized part of your day. Consistency is the key. Stay with a disciplined program week-after-week and you begin to receive at least a trickle of inquiries.Answer the PhonesA great way to build leads is to take on a phone shift at your brokerage or agency. By acting as receptionist for a day or an afternoon, you’ll be fielding calls from potential clients who may be looking for an agent. You’ll be there to answer their questions, impress them with your knowledge and sell them on your services. Just be sure to focus your primary attention on the callers’ needs and avoid blunt salesmanship.Focus on Word-of-MouthJust as you should spend at least 30 minutes a day on prospecting, the same can be said for networking. By getting your name and face out to lenders, mortgage brokers, real estate attorneys, developers and contractors, you’re increasing the chance that they’ll recommend you to a prospective client. The most effective advertisement is the endorsement of someone else in another respected position.Get OnlineBring in leads by investing in a quality website that’s updated routinely. If you can, either start a small blog or update your site each day with new listings and helpful information written by you or another expert in the field.Also, investing in a pay-per-click search engine advertising program can be a great way to drive traffic to your site. For example, purchasing the advertising rights to “Real Estate Agent Hometown” could make your website the number one hit for anyone looking for an agent in Hometown.
Online real estate training allows you to learn everything you need to start a new career in real estate sales. Not only is the learning easy online, but it is convenient as well. When you sign up for online learning, you are signing up to the world’s most flexible education system. Online education is the modern equivalent of old-fashioned correspondence school, but instead of being sent a stack of unwieldy books to study with, you simply log-on to a website. Self-driven education has always been the choice of very busy people – and the internet has made this easier than ever.Sales are highly regulated in every state – there are numerous laws that affect the industry, as well. After you have completed your real estate training and passed the state exam, you will enter practice as an agent confident that you have effectively learned the ins and outs of buying, selling, leasing and brokering real estate. Your online learning program will take you through all the necessary steps of the transaction, as well as preparing you for the specific laws and regulations that affect sales in your state and county.Online training can be undertaken at any time day or night – you train when you are available rather than having to make yourself available for training. If your busy family or work life give you no time to work on training during the day, it’s OK – you can log-on anytime 24/7 to get in the hours needed. In addition, you will be able to review sections of the training at will to ensure that you learn everything you need to pass the test with flying colors. Perhaps more important than passing the test is the fact that you will learn what you need to be confident in your new career.Starting a new career is never easy, and in a field as challenging as real estate sales you want all the advantages you can get. Online real estate training will give you that confidence. Interactive training, easy to follow menus, the ability to automatically resume where you left off the day before, and the self-driven pace of the studying all combine to make the reality of this modern correspondence learning a truly pleasant experience. Start your new career today – log-on to the internet to learn more about the training available that is specific to your state.